Discover Mediaworks is a strategic communications & media production company rooted in the heart of the Midwest. This blog will highlight some of our client success stories, corporate updates, and an inside look into the roles of our crew!
Reasons to Think Digital First When Marketing: #6 The Difference Between Then and Now
#6 The Difference Between Then and Now “Change is the law of life and those who look only to the past or present are certain to miss the future.” —John F. Kennedy In this day and age, change and adapting have become vital to the succes [...]
Reasons to Think Digital First When Marketing: #5 The Wild West
#5 The Wild West “If we never had any storms, we couldn't appreciate the sunshine.” - Dale Evans Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience. New social [...]
Reasons to Think Digital First When Marketing: #4 Cord Cutters Want Free TV
#4 Cord Cutters Want Free TV “The best things in life are free.” - American Proverb Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to cordcuttersnews. [...]
Reasons to Think Digital First When Marketing: #3 The Importance of Data
#3 The Increasing Importance of Data "A person's actions will tell you everything you need to know about them, pay attention." -Anonymous With the rise of AI (artificial intelligence), we have more access to information on people. The best ma [...]
Reasons to Think Digital First When Marketing: #2 Pictures Speak Louder than Words
#2 Pictures Speak Louder Than Words “Just Do It.” - Nike Wordstream.com reports 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Plus, viewers retain 95% of a message wh [...]
Reasons to Think Digital First When Marketing: #1 Reach a Global Audience
#1 Reach a Global Audience “The world is big and I want to have a good look at it before it goes out.” - John Muir Connecting to people in various locations worldwide within seconds and then interacting with them at any time is one of the greatest ad [...]
Production Procedures in the Midst of a Pandemic
One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the [...]
The Rise of Connected TV
As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in [...]
Why QR Codes are Making a Comeback
While QR codes are certainly not new on the scene, they are seeing a sort of renaissance when it comes to consumer usage in the age of the COVID-19 pandemic. With social distancing and personal sanitary measures at an all-time high, these tiny square [...]
“But what do you DO?” The Role of a Producer Explained
I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every [...]
5 Tips to Build Your Brand
In a world of online shopping and niche boutiques, consumers are able to go anywhere (even from the comfort of their home) to buy just about anything they want. The market is more competitive than ever, and for a business to survive, they must stand [...]
Client Success Story – Wisconsin Alumni Association
Since 1861, the Wisconsin Alumni Association® (WAA) has been enriching the lives of UW alumni by keeping them connected to their alma mater and to fellow Badgers. In 2018, WAA partnered with Discover Mediaworks for a two-year campaign with the object [...]
Managing Motion Media: Discover Wisconsin Edition
When it comes to the skillset of the Motion Media Manager at Discover Wisconsin, the requirement of several traits come to mind; the ability to balance creativity, preparation, organization, and improvisation. A Motion Media Manager needs to know how [...]
Video Editing: The Art of Crafting Stories
What is video editing? At the heart of it, video editing is the art of crafting stories. So, what exactly does that mean? Well, to put it simply, video editing involves taking footage previously captured on a film set and cutting it up into different [...]
Client Success Story – Menominee Casino Resort
History Over the last 14 years, the relationship between Discover Mediaworks and Menominee Casino Resort has evolved from a single video project to a longstanding partnership that encompasses everything from branding to production as well as media pl [...]
Podcasting 101: A Step-By-Step Guide
As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting r [...]
Audio for Video: The Unsung Hero of Production
Audio often flies under the radar in our field of video production. Often, this is by design, as a typical viewer won’t notice the importance of quality sound until it’s poorly executed, which can draw their attention away from your video’s message o [...]
3 Tips to Build a Better Social Media Strategy for Your Brand
As we all navigate through COVID-19 and look forward to whatever the new normal may bring, one thing has remained the same and actually becomes even more vital: Connecting with your audience via social media with the help of engaging content. Sounds [...]
Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy
“Don’t call it a comeback. I’ve been here for years.” –LL Cool J You’re sitting at your makeshift home office. It’s mid-pandemic and you’re thumbing through your marketing plan debating whether you should stare at it another day or just light the thi [...]
Shoot, Produce, Edit: The Value of a Shreditor
How the “Shreditor” is Changing the Digital World The role of someone who can shoot, edit and produce video has become crucial within organizations worldwide, especially with the ever growing need to maintain a digital brand presence. Enter, the Shr [...]
COVID-19: A Message From Our Team
Mark Rose, CEO https://vimeo.com/409879691/53701c3dd4 Through checking in with each of our clients, some of whom we have partnered with for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities s [...]
Client Success Story – RE/MAX Property Pros
RE/MAX Property Pros partnered with Discover Mediaworks through our internal brand Discover Wisconsin in 2019, to launch a co-branded initiative highlighting the properties that RE/MAX has to offer and serving that information to the Discover Wiscons [...]
Into the Outdoors Continues to be a Resource for Educators
As the COVID-19 pandemic continues, teachers, parents, and students have been scrambling to figure out their educational plans for the remainder of the 2019-2020 academic year. Into the Outdoors has proven itself as a valuable resource that is easily [...]
Discover Wisconsin Sees Huge Uptick in Digital Engagement
Stuck inside? Enjoy a virtual vacation with Discover Wisconsin. Amid the COVID-19 pandemic, the Discover Wisconsin team is committed to its mission of sharing the very best of Wisconsin. In fact, our digital game has seen a major spike in engagement [...]
Letter from CEO, Mark Rose: Addressing COVID-19
In these challenging days, which are bound to become even more uncertain, we have a company-wide principle at Discover Mediaworks: Embrace adaptability. Every one of our team members and each of our internal brands are already equipped to adapt to un [...]