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In our last digital series on DiscoverMediaworks.com, “Reasons to go Digital-First”, we discussed the importance of keeping up with the times as the world quickly transitions to digital delivery. The series emphasizes DMW’s belief that being nimble a [...]

The next tool in your “Digital-First Toolkit” that we will discuss is “The 6 P’s”. This is a tool we formed at DMW while launching headfirst into the digital world. We have whole heartily utilized it here for our own brands and for the brands we work [...]

 TOOL #2: Employee Communication   The second tool in your “Digital-First Toolkit is learning effective employee communication before and throughout your digital strategy implementation. Here, we will begin to explore two aspects of employee com [...]

 TOOL #1: Digitization to Digitalization   The first tool in your “Digital-First Toolkit” is learning how to make the shift to productive digitalization in your business. Now that you are ready to go digital, it’s important to realize one thing: [...]

 #10 Company Alignment   “Growth is never by mere chance; it is the result of forces working together.” - James Cash Penney Over the course of the past few weeks, we discussed 9 different reasons as to why you should go “Digital-First”. Those we [...]

 #9 Be Prepared For Anything   “It’s better to be prepared for an opportunity and not have one than to have an opportunity and not to be prepared.” - Les Brown    At Discover Mediaworks, we daily recognize the importance of preparing for an [...]

 Internships: Why You Should Begin Your Search   “The expert at anything was once a beginner.” - Helen Hayes   Being an intern for a company can be a great opportunity and stepping stone for those looking for entry-level jobs. Beyond the ob [...]

 #8 Build Your Digital Identity   “If you want to stand out from the crowd, give people a reason not to forget you.” - Richard Branson   Another reason to prioritize going digital-first is to get a foothold in the digital world and build up [...]

Brand Management: Why is it Necessary in 2021? In an age of consumerism and digital media, exacerbated by COVID-19 where we saw an increase in eCommerce, all eyes are locked on a brand’s every move. This can be a great asset for brand awareness and p [...]

 #7 Amplify the Customer Experience   “The customer’s perception is your reality.” – Kate Zabriskie    Last week, we talked about how times have changed, regarding business strategies and society as a whole. We have entered a new era, where [...]

 #6 The Difference Between Then and Now   “Change is the law of life and those who look only to the past or present are certain to miss the future.” —John F. Kennedy   In this day and age, change and adapting have become vital to the succes [...]

 #5 The Wild West   “If we never had any storms, we couldn't appreciate the sunshine.” - Dale Evans   Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience.  New social [...]

 #4 Cord Cutters Want Free TV   “The best things in life are free.” - American Proverb   Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to cordcuttersnews. [...]

#3 The Increasing Importance of Data "A person's actions will tell you everything you need to know about them, pay attention." -Anonymous   With the rise of AI (artificial intelligence), we have more access to information on people.  The best ma [...]

#2 Pictures Speak Louder Than Words “Just Do It.” - Nike   Wordstream.com reports 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Plus, viewers retain 95% of a message wh [...]

#1 Reach a Global Audience “The world is big and I want to have a good look at it before it goes out.” - John Muir Connecting to people in various locations worldwide within seconds and then interacting with them at any time is one of the greatest ad [...]