The Story of Discover Mediaworks: From Wisconsin Roots to National Storytelling
Discover Mediaworks has deep roots in Wisconsin storytelling. It all began in 1987 with a simple but powerful idea: share the people, places, and culture that make Wisconsin unique. Founded by Dick Rose, the company originally launched as Discover Wisconsin...
Employee Communication
The second tool in your “Digital-First Toolkit is learning effective employee communication before and throughout your digital strategy implementation. Here, we will begin to explore two aspects of employee communication. First, we will consider why it is necessary to...
Podcasting 101: A Step-By-Step Guide
As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting record. While...
Digitization to Digitalization
The first tool in your “Digital-First Toolkit” is learning how to make the shift to productive digitalization in your business. Now that you are ready to go digital, it’s important to realize one thing: digitalization can’t be done without digitization. You can’t...