Strategy
The second tool in your “Digital-First Toolkit is learning effective employee communication before and throughout your digital strategy implementation. Here, we will begin to explore two aspects of employee communication. First, we will consider why it is necessary to...
Strategy
The first tool in your “Digital-First Toolkit” is learning how to make the shift to productive digitalization in your business. Now that you are ready to go digital, it’s important to realize one thing: digitalization can’t be done without digitization. You can’t...
Production
I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every year and...
Distribution
Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to cordcuttersnews.com. Instead of creating a retention plan to entice those customers not to cut the cord through offering...
