WI Department or Transportation

The accident rate due to distracted driving is off the charts. With that one statistic in mind, this campaign was produced. Shot in one night, the spot captures the most terrifying call a parent can get. It’s a very powerful message that every driver–both young and old–needs to hear.

Category: Public Service Announcement

Client: Wisconsin Department of Transportation

Director: AnaElise Beckman, Bill Patton

Cinematographer: Nate Stevens

Editor: Quinn Savinac

See the campaign