Wisconsin

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Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]

Why QR Codes are Making a Comeback

While QR codes are certainly not new on the scene, they are seeing a sort of renaissance when it comes to consumer usage in the age of the COVID-19 pandemic. With social distancing and personal sanitary measures at an all-time high, these tiny squares of information are proving to be useful. They have been popping up in restaurants, bars, in retail stores, and on many consumer products. If you aren’t already up to speed with how to create, implement, and [...]

“But what do you DO?” The Role of a Producer Explained

I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every year and wondering, “They didn’t film it, they didn’t direct it… so what did they actually DO?” To be honest, I’m still not sure what Hollywood producers do, but I CAN tell you what I do [...]

Managing Motion Media: Discover Wisconsin Edition

When it comes to the skillset of the Motion Media Manager at Discover Wisconsin, the requirement of several traits come to mind; the ability to balance creativity, preparation, organization, and improvisation. A Motion Media Manager needs to know how to set up for an interview, have extensive production knowledge, the ability to operate a camera, and the willingness to adapt on the fly in every situation. The phrase “no day is ever the same” is without a doubt one of [...]

Video Editing: The Art of Crafting Stories

What is video editing? At the heart of it, video editing is the art of crafting stories. So, what exactly does that mean? Well, to put it simply, video editing involves taking footage previously captured on a film set and cutting it up into different sequences to form some type of cohesive story. This is primarily done today via a non-linear editing system (video editing software on a computer). While bringing stories to life may sound like all fun and [...]

Client Success Story – Menominee Casino Resort

History Over the last 14 years, the relationship between Discover Mediaworks and Menominee Casino Resort has evolved from a single video project to a longstanding partnership that encompasses everything from branding to production as well as media planning and placement, marketing, and more. Opening in 1987, Menominee Casino Resort based in Keshena, WI, brought Wisconsin a gaming industry not only as the first gaming facility in the State but also by spearheading the foundation of the Wisconsin Gaming Commission. Since [...]

Podcasting 101: A Step-By-Step Guide

As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting record. While podcasting may be growing with more than 75% of the U.S. population stating that they’re familiar with the concept, that doesn’t necessarily mean it’s right for all businesses and brands. We’re going to break down what makes [...]

COVID-19: A Message From Our Team

Mark Rose, CEO https://vimeo.com/409879691/53701c3dd4 Through checking in with each of our clients, some of whom we have partnered with  for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides us as marketing partners a way of helping you adapt to the changing needs of your consumers.  [...]