Wisconsin Soybean Marketing Board

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Client Success Story – Wisconsin Soybean Marketing Board

Our client the Wisconsin Soybean Marketing Board (WSMB) faced the challenge of awareness. Reaching their audiences; Wisconsin Soybean Farmers and Wisconsin Residents in an effective way was needed to educate, support, and help manage soybean farmers' operations. The ultimate mission was to establish WSMB as a key resource for the industry and introduce the rest of the world to the farmers that feed them.  Bob Karls, Executive Director of the Wisconsin Soybean Program stated "Discover Mediaworks is our agency of [...]