Streaming

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The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]