Production

/Tag:Production

Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

Client Success Story – Wisconsin Alumni Association

Since 1861, the Wisconsin Alumni Association® (WAA) has been enriching the lives of UW alumni by keeping them connected to their alma mater and to fellow Badgers. In 2018, WAA partnered with Discover Mediaworks for a two-year campaign with the objective of bolstering the organization’s relationship with not just alumni but all Wisconsinites. Challenge As Wisconsin’s flagship university, UW-Madison serves as the pulse of the state’s capital city. The Badger pride within the borders of Dane County is undeniable but [...]

Managing Motion Media: Discover Wisconsin Edition

When it comes to the skillset of the Motion Media Manager at Discover Wisconsin, the requirement of several traits come to mind; the ability to balance creativity, preparation, organization, and improvisation. A Motion Media Manager needs to know how to set up for an interview, have extensive production knowledge, the ability to operate a camera, and the willingness to adapt on the fly in every situation. The phrase “no day is ever the same” is without a doubt one of [...]

Video Editing: The Art of Crafting Stories

What is video editing? At the heart of it, video editing is the art of crafting stories. So, what exactly does that mean? Well, to put it simply, video editing involves taking footage previously captured on a film set and cutting it up into different sequences to form some type of cohesive story. This is primarily done today via a non-linear editing system (video editing software on a computer). While bringing stories to life may sound like all fun and [...]

Client Success Story – Menominee Casino Resort

History Over the last 14 years, the relationship between Discover Mediaworks and Menominee Casino Resort has evolved from a single video project to a longstanding partnership that encompasses everything from branding to production as well as media planning and placement, marketing, and more. Opening in 1987, Menominee Casino Resort based in Keshena, WI, brought Wisconsin a gaming industry not only as the first gaming facility in the State but also by spearheading the foundation of the Wisconsin Gaming Commission. Since [...]

Audio for Video: The Unsung Hero of Production

Audio often flies under the radar in our field of video production. Often, this is by design, as a typical viewer won’t notice the importance of quality sound until it’s poorly executed, which can draw their attention away from your video’s message or cause them to stop watching altogether. On the other hand, good sound compliments strong visuals by further immersing a viewer into a scene or setting. For example, instead of just seeing a downtown farmer’s market, they hear [...]

Shoot, Produce, Edit: The Value of a Shreditor

How the “Shreditor” is Changing the Digital World The role of someone who can shoot, edit and produce video has become crucial within organizations worldwide, especially with the ever growing need to maintain a digital brand presence.  Enter, the Shreditor (Sh-r`o-aeditor). In the digital video world and production industry, these once thought “unicorns” are now becoming the norm. The shreditor (shooter, producer + editor) role has continued to evolve (Note: also referred to by other names such as “Video Guy” [...]

Letter from CEO, Mark Rose: Addressing COVID-19

In these challenging days, which are bound to become even more uncertain, we have a company-wide principle at Discover Mediaworks: Embrace adaptability. Every one of our team members and each of our internal brands are already equipped to adapt to unexpected circumstances as the world continues to evolve - with or without a pandemic. We recognize that as priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides [...]