produce

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Managing Motion Media: Discover Wisconsin Edition

When it comes to the skillset of the Motion Media Manager at Discover Wisconsin, the requirement of several traits come to mind; the ability to balance creativity, preparation, organization, and improvisation. A Motion Media Manager needs to know how to set up for an interview, have extensive production knowledge, the ability to operate a camera, and the willingness to adapt on the fly in every situation. The phrase “no day is ever the same” is without a doubt one of [...]

Shoot, Produce, Edit: The Value of a Shreditor

How the “Shreditor” is Changing the Digital World The role of someone who can shoot, edit and produce video has become crucial within organizations worldwide, especially with the ever growing need to maintain a digital brand presence.  Enter, the Shreditor (Sh-r`o-aeditor). In the digital video world and production industry, these once thought “unicorns” are now becoming the norm. The shreditor (shooter, producer + editor) role has continued to evolve (Note: also referred to by other names such as “Video Guy” [...]