Media

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Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]

Why QR Codes are Making a Comeback

While QR codes are certainly not new on the scene, they are seeing a sort of renaissance when it comes to consumer usage in the age of the COVID-19 pandemic. With social distancing and personal sanitary measures at an all-time high, these tiny squares of information are proving to be useful. They have been popping up in restaurants, bars, in retail stores, and on many consumer products. If you aren’t already up to speed with how to create, implement, and [...]

Client Success Story – Wisconsin Alumni Association

Since 1861, the Wisconsin Alumni Association® (WAA) has been enriching the lives of UW alumni by keeping them connected to their alma mater and to fellow Badgers. In 2018, WAA partnered with Discover Mediaworks for a two-year campaign with the objective of bolstering the organization’s relationship with not just alumni but all Wisconsinites. Challenge As Wisconsin’s flagship university, UW-Madison serves as the pulse of the state’s capital city. The Badger pride within the borders of Dane County is undeniable but [...]