Marketing Strategy

/Tag:Marketing Strategy

Podcasting 101: A Step-By-Step Guide

As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting record. While podcasting may be growing with more than 75% of the U.S. population stating that they’re familiar with the concept, that doesn’t necessarily mean it’s right for all businesses and brands. We’re going to break down what makes [...]

Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy

“Don’t call it a comeback. I’ve been here for years.” –LL Cool J You’re sitting at your makeshift home office. It’s mid-pandemic and you’re thumbing through your marketing plan debating whether you should stare at it another day or just light the thing on fire. (Psst! Don’t do either.) Perhaps the question floating to the top of your mind is: So…now what?! Here are six tips to put into action as you revitalize that marketing plan: 1. Keep on keepin’ [...]