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“But what do you DO?” The Role of a Producer Explained

I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every year and wondering, “They didn’t film it, they didn’t direct it… so what did they actually DO?” To be honest, I’m still not sure what Hollywood producers do, but I CAN tell you what I do [...]

Podcasting 101: A Step-By-Step Guide

As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting record. While podcasting may be growing with more than 75% of the U.S. population stating that they’re familiar with the concept, that doesn’t necessarily mean it’s right for all businesses and brands. We’re going to break down what makes [...]

COVID-19: A Message From Our Team

Mark Rose, CEO https://vimeo.com/409879691/53701c3dd4 Through checking in with each of our clients, some of whom we have partnered with  for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides us as marketing partners a way of helping you adapt to the changing needs of your consumers.  [...]