Madison Wisconsin

/Tag:Madison Wisconsin

Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

5 Tips to Build Your Brand

In a world of online shopping and niche boutiques, consumers are able to go anywhere (even from the comfort of their home) to buy just about anything they want. The market is more competitive than ever, and for a business to survive, they must stand out above the rest. But, how? A brand is an emotional term, rather than physical, it takes on the identity of a product or service. As Jeff Bezos said, “Your brand is what people say [...]