Into The Outdoors

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The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]

Into the Outdoors Continues to be a Resource for Educators

As the COVID-19 pandemic continues, teachers, parents, and students have been scrambling to figure out their educational plans for the remainder of the 2019-2020 academic year. Into the Outdoors has proven itself as a valuable resource that is easily incorporated into school curriculums.  Traffic to http://intotheoutdoors.org/ has increased by nearly 200% in the past few weeks with teachers, parents, students all looking to utilize resources like lesson plans and videos.  Increase in social media engagement as lesson plans and teaching [...]