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Client Success Story – Menominee Casino Resort

History Over the last 14 years, the relationship between Discover Mediaworks and Menominee Casino Resort has evolved from a single video project to a longstanding partnership that encompasses everything from branding to production as well as media planning and placement, marketing, and more. Opening in 1987, Menominee Casino Resort based in Keshena, WI, brought Wisconsin a gaming industry not only as the first gaming facility in the State but also by spearheading the foundation of the Wisconsin Gaming Commission. Since [...]

Audio for Video: The Unsung Hero of Production

Audio often flies under the radar in our field of video production. Often, this is by design, as a typical viewer won’t notice the importance of quality sound until it’s poorly executed, which can draw their attention away from your video’s message or cause them to stop watching altogether. On the other hand, good sound compliments strong visuals by further immersing a viewer into a scene or setting. For example, instead of just seeing a downtown farmer’s market, they hear [...]