Discover Wisconsin

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The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]

“But what do you DO?” The Role of a Producer Explained

I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every year and wondering, “They didn’t film it, they didn’t direct it… so what did they actually DO?” To be honest, I’m still not sure what Hollywood producers do, but I CAN tell you what I do [...]

Client Success Story – Wisconsin Alumni Association

Since 1861, the Wisconsin Alumni Association® (WAA) has been enriching the lives of UW alumni by keeping them connected to their alma mater and to fellow Badgers. In 2018, WAA partnered with Discover Mediaworks for a two-year campaign with the objective of bolstering the organization’s relationship with not just alumni but all Wisconsinites. Challenge As Wisconsin’s flagship university, UW-Madison serves as the pulse of the state’s capital city. The Badger pride within the borders of Dane County is undeniable but [...]

Managing Motion Media: Discover Wisconsin Edition

When it comes to the skillset of the Motion Media Manager at Discover Wisconsin, the requirement of several traits come to mind; the ability to balance creativity, preparation, organization, and improvisation. A Motion Media Manager needs to know how to set up for an interview, have extensive production knowledge, the ability to operate a camera, and the willingness to adapt on the fly in every situation. The phrase “no day is ever the same” is without a doubt one of [...]

Client Success Story – Menominee Casino Resort

History Over the last 14 years, the relationship between Discover Mediaworks and Menominee Casino Resort has evolved from a single video project to a longstanding partnership that encompasses everything from branding to production as well as media planning and placement, marketing, and more. Opening in 1987, Menominee Casino Resort based in Keshena, WI, brought Wisconsin a gaming industry not only as the first gaming facility in the State but also by spearheading the foundation of the Wisconsin Gaming Commission. Since [...]

Podcasting 101: A Step-By-Step Guide

As podcasting continues to surge in popularity, many businesses, brands, and individuals are beginning to wonder if now is the time to get into podcasting. The short answer? Maybe. It’s a little more complicated than just grabbing a mic and hitting record. While podcasting may be growing with more than 75% of the U.S. population stating that they’re familiar with the concept, that doesn’t necessarily mean it’s right for all businesses and brands. We’re going to break down what makes [...]

Audio for Video: The Unsung Hero of Production

Audio often flies under the radar in our field of video production. Often, this is by design, as a typical viewer won’t notice the importance of quality sound until it’s poorly executed, which can draw their attention away from your video’s message or cause them to stop watching altogether. On the other hand, good sound compliments strong visuals by further immersing a viewer into a scene or setting. For example, instead of just seeing a downtown farmer’s market, they hear [...]

3 Tips to Build a Better Social Media Strategy for Your Brand

As we all navigate through COVID-19 and look forward to whatever the new normal may bring, one thing has remained the same and actually becomes even more vital: Connecting with your audience via social media with the help of engaging content. Sounds easy right? Snap a pic, jot down a cute caption, add an emoji and a hashtag, hit publish and voila! Okay, so it’s not that easy...but the good news is: We’re here to break it down for you! [...]

Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy

“Don’t call it a comeback. I’ve been here for years.” –LL Cool J You’re sitting at your makeshift home office. It’s mid-pandemic and you’re thumbing through your marketing plan debating whether you should stare at it another day or just light the thing on fire. (Psst! Don’t do either.) Perhaps the question floating to the top of your mind is: So…now what?! Here are six tips to put into action as you revitalize that marketing plan: 1. Keep on keepin’ [...]

Client Success Story – RE/MAX Property Pros

RE/MAX Property Pros partnered with Discover Mediaworks through our internal brand Discover Wisconsin in 2019, to launch a co-branded initiative highlighting the properties that RE/MAX has to offer and serving that information to the Discover Wisconsin audience. The launch of homes.discoverwisconsin.com created a separate landing page that discoverwisconsin.com viewers were taken to if they clicked the home page pop up. This landing page was visited by more than 4,000 individual users with the average pages per session over 7 pages, [...]

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