COVID-19

/Tag:COVID-19

Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

Why QR Codes are Making a Comeback

While QR codes are certainly not new on the scene, they are seeing a sort of renaissance when it comes to consumer usage in the age of the COVID-19 pandemic. With social distancing and personal sanitary measures at an all-time high, these tiny squares of information are proving to be useful. They have been popping up in restaurants, bars, in retail stores, and on many consumer products. If you aren’t already up to speed with how to create, implement, and [...]

Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy

“Don’t call it a comeback. I’ve been here for years.” –LL Cool J You’re sitting at your makeshift home office. It’s mid-pandemic and you’re thumbing through your marketing plan debating whether you should stare at it another day or just light the thing on fire. (Psst! Don’t do either.) Perhaps the question floating to the top of your mind is: So…now what?! Here are six tips to put into action as you revitalize that marketing plan: 1. Keep on keepin’ [...]

COVID-19: A Message From Our Team

Mark Rose, CEO https://vimeo.com/409879691/53701c3dd4 Through checking in with each of our clients, some of whom we have partnered with  for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides us as marketing partners a way of helping you adapt to the changing needs of your consumers.  [...]

Letter from CEO, Mark Rose: Addressing COVID-19

In these challenging days, which are bound to become even more uncertain, we have a company-wide principle at Discover Mediaworks: Embrace adaptability. Every one of our team members and each of our internal brands are already equipped to adapt to unexpected circumstances as the world continues to evolve - with or without a pandemic. We recognize that as priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides [...]