Brand Awareness

/Tag:Brand Awareness

5 Tips to Build Your Brand

In a world of online shopping and niche boutiques, consumers are able to go anywhere (even from the comfort of their home) to buy just about anything they want. The market is more competitive than ever, and for a business to survive, they must stand out above the rest. But, how? A brand is an emotional term, rather than physical, it takes on the identity of a product or service. As Jeff Bezos said, “Your brand is what people say [...]

Client Success Story – Wisconsin Alumni Association

Since 1861, the Wisconsin Alumni Association® (WAA) has been enriching the lives of UW alumni by keeping them connected to their alma mater and to fellow Badgers. In 2018, WAA partnered with Discover Mediaworks for a two-year campaign with the objective of bolstering the organization’s relationship with not just alumni but all Wisconsinites. Challenge As Wisconsin’s flagship university, UW-Madison serves as the pulse of the state’s capital city. The Badger pride within the borders of Dane County is undeniable but [...]