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“But what do you DO?” The Role of a Producer Explained

I can’t tell you how often, after telling someone I’m a television producer, I get the follow-up question, “So… what do you DO?” And I get it. I remember watching the “executive producers” accept the Oscar for Best Picture at the Academy Awards every year and wondering, “They didn’t film it, they didn’t direct it… so what did they actually DO?” To be honest, I’m still not sure what Hollywood producers do, but I CAN tell you what I do [...]

5 Tips to Build Your Brand

In a world of online shopping and niche boutiques, consumers are able to go anywhere (even from the comfort of their home) to buy just about anything they want. The market is more competitive than ever, and for a business to survive, they must stand out above the rest. But, how? A brand is an emotional term, rather than physical, it takes on the identity of a product or service. As Jeff Bezos said, “Your brand is what people say [...]