Our client the Wisconsin Soybean Marketing Board (WSMB) faced the challenge of awareness. Reaching their audiences; Wisconsin Soybean Farmers and Wisconsin Residents in an effective way was needed to educate, support, and help manage soybean farmers’ operations. The ultimate mission was to establish WSMB as a key resource for the industry and introduce the rest of the world to the farmers that feed them.
Bob Karls, Executive Director of the Wisconsin Soybean Program stated “Discover Mediaworks is our agency of record and has provided 100% of our outbound communication and marketing, 100% on time, and on or under budget.”
In the last two years, DMW has used elements such as video, web design, social media, and print to relay the messages of the Wisconsin Soybean Marketing Board. Eleven videos were produced in 2018 and have reached 600,000+ viewers through broadcast and social media. Fifty-two weeks of TV spots ran during prime broadcast time slots and also aired on all OTT platforms. Three distinct websites were built to meet the various needs and interests of the audience. In the last year, their social following has increased by 9%. Through the course of the year, 4 radio interviews took place with a state-wide reach. Direct mail campaigns for the annual Corn-Soy Expo reach 3,000+ farmers across the state.