#1 Reach a Global Audience
“The world is big and I want to have a good look at it before it goes out.” – John Muir
Connecting to people in various locations worldwide within seconds and then interacting with them at any time is one of the greatest advantages of digital marketing says digitalsucces.us, and DMW totally agrees. Customers no longer have to come to your storefront when they have a need, you can go to them digitally and address their needs more timely, and with the vast data digital metrics give you, more innately. It is easier than ever to connect with a potential customer, nurture them and turn them into a life-long, loyal one, all the way tracking that journey.
We have grown to be a global society with people working remotely and communicating virtually. It’s easier than ever with technology. And while that reach and immediacy is often overwhelming, we are still a small world after all. You could even say the world is no bigger than a donut hole.
“Check out the story of Dunkin’,” says Nicole Martin, DMW’s Head of Digital. “With a presence in 50 countries, embracing digital is more than a marketing strategy, it’s a necessity. Three years ago, the chain made waves by adapting elements of their signature product, the donut, to tailor the flavor according to the country. From seaweed sprinkles in China to Saffron icing in India, the donut spoke to people where they are at. From there, DD built a loyalty program through their app that is one of the best in the world, using offers like Free Donut Fridays to drive enrollment and engagement. With their recent push into online ordering from their own app and across UberEats and Grubhub, it’s no secret digital is at the forefront of DD as it is a solid line of direct connection to the consumer. That is where success is seen, using digital to listen deeper, reach farther and complement user ever-evolving lifestyles, which DD has exemplified quite well. At DMW, our digital initiatives aim to do exactly that. We are constantly assessing all avenues of digital interaction to join our viewers where they are and highlight the uniqueness of life across all cultures.”
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