RE/MAX Property Pros partnered with Discover Mediaworks through our internal brand Discover Wisconsin in 2019, to launch a co-branded initiative highlighting the properties that RE/MAX has to offer and serving that information to the Discover Wisconsin audience.
The launch of homes.discoverwisconsin.com created a separate landing page that discoverwisconsin.com viewers were taken to if they clicked the home page pop up. This landing page was visited by more than 4,000 individual users with the average pages per session over 7 pages, over the course of the year. We also produced and ran 2, 15-second commercial spots that premiered during Discover Wisconsin on broadcast TV. These spots ran for 29 weeks throughout the year and reached more than 17,000,000 viewers.
Discover Wisconsin’s social media channels also promoted RE/MAX through several posts covering Facebook, Instagram and Twitter. Across these three platforms there were 10 posts that were viewed more than 124,000 times. RE/MAX was also featured in the Discover Wisconsin e-newsletter as both a logo sponsor and a content sponsor, these e-newsletters had an average open rate of 28%, which is well above the industry average for real estate.
Discover Mediaworks and Discover Wisconsin have continued their partnership with RE/MAX through the creation of additional production and marketing pieces designed to reach their current and new audiences.