Reasons to Think Digital First When Marketing: #9 Be Prepared For Anything

//Reasons to Think Digital First When Marketing: #9 Be Prepared For Anything

Reasons to Think Digital First When Marketing: #9 Be Prepared For Anything

 #9 Be Prepared For Anything

 

“It’s better to be prepared for an opportunity and not have one than to have an opportunity and not to be prepared.” – Les Brown 

 

At Discover Mediaworks, we daily recognize the importance of preparing for anything and everything. At the end of the day, you can plan and plan, but never really get anywhere without preparation. Preparation is just as, if not more, important as planning. No matter how much you plan, if you don’t “prepare”, you will never truly be ready. 

Let’s reflect on COVID-19. The arrival of this pandemic hurt so many companies, even leading some to their demise, sadly because of not being prepared.  While people are rarely prepared for a worldwide shutdown, as businesses we all could have been utilizing other means of communication beyond face-to-face since the technology was already there.  More than ever before, people began to spend their time online, yet many businesses weren’t there to meet them. Some companies, often those who were less prepared, failed to meet their customers’ demands of a seamless online forum where they could continue to interact with their favorite companies, from the safety and comfort of their own home.  As a result, these companies strayed off-track, especially in comparison to their better-prepared counterparts who had their digital presence up and running before the worst of COVID-19 hit.   All they had to do was expand their offering and grow organically with the ever-changing lifestyle created by COVID-19 mandates.

Going digital offers you a shortcut to access anybody in any situation. It’s important to think “digital-first” so that you are mobile and always ready to “pack up and go.”

Ultimately, at DMW, we noticed the benefits that could be achieved by being better prepared to pursue a “digital-first” ideology. Overall, this can reduce fear and anxiety in your employees, your customers, and even yourself at a time when we are already living in a more stressful situation than usual.   By knowing that you’re prepared for anything that comes your way, your peers and your team can lessen uncertainties that often bring about apprehensive feelings towards the company. At the end of the day, it really is quite an easy way to boost confidence in your employees and your customers. 

DMW is here to help you be ready for the future. Subscribe to our newsletter or contact Rick Rose at rickr@discovermediaworks.com.

By | 2021-06-08T15:15:09+00:00 June 8th, 2021|Blog|