#8 Build Your Digital Identity
“If you want to stand out from the crowd, give people a reason not to forget you.” – Richard Branson
Another reason to prioritize going digital-first is to get a foothold in the digital world and build up your digital identity. You have to start somewhere. Now, what exactly does your “digital identity” refer to? Having an identity in digital media refers to owning a multichannel brand presence on platforms that your audience prefers. Last week, we talked about prioritizing your customers’ experience and working to make it as seamless as possible. Following up on that, it’s important that your company exists wherever your audience is going to be.
So for starters, know who your audience is and what platforms they use. It’s baby steps from there. By building up your digital presence, you and your company can enjoy many benefits. For instance, by having a large presence on social media, your current followers will start building greater trust in you. At the same time, you are offered a greater chance of receiving new prospects. Clients can appreciate a decrease in uncertainty and an increase in confidence in your business as you tell your story socially. There is no better word-of-mouth advertising out there!
Then grow your digital presence from there. All the while you are strengthening your relationship with your customer and getting to know them better by analyzing the way they engage with you. According to Flexie, by developing a strong digital identity, “you can easily create an accurate and complete view of the customer.” To be more specific, a 360° view of your customer becomes more available and more doable with a wider spread digital presence. As a result, you can better understand your clients, leading to better being able to cater and respond to their needs, and essentially achieve long-term goals of brand and client loyalty. Ultimately, by building your digital identity, you become a reliable and dependable service, and clients can rest easy knowing that they can expect “instant access” to your company whenever they need it.
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