Reasons to Think Digital First When Marketing: #6 The Difference Between Then and Now

//Reasons to Think Digital First When Marketing: #6 The Difference Between Then and Now

Reasons to Think Digital First When Marketing: #6 The Difference Between Then and Now

 #6 The Difference Between Then and Now

 

“Change is the law of life and those who look only to the past or present are certain to miss the future.” —John F. Kennedy

 

In this day and age, change and adapting have become vital to the success of a business. The basic difference between “then and now” is that businesses that are open to changes in a media-driven society are now guaranteed more success than others who aren’t.  Times are certainly changing. 

Print media has become a thing of the past and broadcast television isn’t far behind.  We live in a digital-first world.  Buzz on the streets isn’t any longer about getting home in time for Thursday evenings “Must See TV” on NBC, it’s “Every Episode.  Every Movie.  Bingeworthy TV” on Peacock+”

“At DMW, it wasn’t hard to notice this shift with so many fellow Gen Zers joining our team,” says Bridget Thompson who oversees TikTok for several of our brands.  “We are native to technology, we were born with mobile phones in our hands, basically.  It’s fun to see the Zoomers interact and brainstorm with the Bombers of our 34-year-old company to create relative solutions for clients to reach their expanding audiences.”

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By | 2021-05-04T14:06:43+00:00 May 4th, 2021|Blog|