#5 The Wild West
“If we never had any storms, we couldn’t appreciate the sunshine.” – Dale Evans
Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience. New social networks are launching at a sometimes alarming rate in hopes of getting their slice of a huge, profitable space. Some peter out with their followers after not too long, others gain immediate traction rocket to success, while still others rebound and reappear, energized by a new base of users.
“Pay attention to all platforms,” says Kylie Compe, DMW’s digital content strategist. “That is what we do at DMW; we work to align our clients’ goals with the most effective social media methods at the time, not just follow trends. Because our TV brands build their audience base socially, we parlay the success we have obtained into our client’s future success.”
Inc. Magazine states that influencer marketing in the right area is low risk with high reward, but not by taking an educated guess. Navigating through tumbleweed will lead to a sunny horizon; with the right digital science behind these campaigns, your brand can explode.
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