#3 The Increasing Importance of Data
“A person’s actions will tell you everything you need to know about them, pay attention.” -Anonymous
With the rise of AI (artificial intelligence), we have more access to information on people. The best marketers dive into that data to have greater insight into consumer behavior, attributes and preferences. Winners will be those companies and brands that harness that superhighway of super power and hyper-target their marketing according to Forbes Magazine.
“And that’s where DMW comes into play with you. With a myriad of clients and internal brands that cross the gamut with audience and tools to reach that audience, we have historic data which can swiftly help inform your brand,” says Josh Bahe, DMW’s Client Success Manager. “It’s all about an integrated marketing solution where your media, message, frequency and platform all come together to reach your very specific end user.”
“‘Micro’ will replace ‘mass’ sooner than we know,” says Nancy A. Sheker of the ONswitch.com in Forbes Magazine.
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