#10 Company Alignment
“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney
Over the course of the past few weeks, we discussed 9 different reasons as to why you should go “Digital-First”. Those we went over were:
- Global Reach
- Pictures Speak Louder Than Words
- The Increasing Importance of Data
- Cord Cutters Want Free TV
- The Wild West
- The Difference Between Then and Now
- Amplify the Customer Experience
- Build Your Digital Identity
- Prepare for Future Uncertainties (Be Prepared for Anything)
And today, we’re going to talk about the last, and arguably most important reason: #10. Ensuring company alignment, whether it’s through your content or your business strategies. Before deciding to actually implement a digital-first approach, you need to make sure it aligns with your business strategies and goals. One way you can make sure of this is to look through all of the aforementioned reasons above, and see how they would be integrated into your company.
Let’s look at building your digital identity as an example. It’s not enough to simply put your company out there on every social media platform and digital forum you find/ know is popular. It is just as important to figure out where exactly your target market will be, and then focus your energies there. Rather than being overly spread out, it’s smarter to prioritize and more strongly develop your brand on fewer platforms. This will ultimately allow you to build your digital identity most efficiently and productively, while also making sure you’re considering your business’s strategies.
Additionally, all of the moving pieces of your business should be aligned in terms of values and ideas. This includes your employees, your clients, your plans of action, and even yourself. This way, everyone, and everything will be on the same page for your overall short-term and long-term marketing goals.
Ultimately, alignment between implementing these reasons and your business’s ultimate objectives is beneficial to your company by promoting clarity, offering a more efficient use of time and resources, and optimizing your company’s talents and skills.
In the end, DMW is ready to help you become “digital-first”. Subscribe to our newsletter or contact Rick Rose at firstname.lastname@example.org.