Mark Rose, CEO
Through checking in with each of our clients, some of whom we have partnered with for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides us as marketing partners a way of helping you adapt to the changing needs of your consumers. Our mission and dedication to our clients, current and future, remain unchanged. We are adapting right along with you. Thank you for your trust and confidence.
Rick Rose, Special Projects
We produce a series of “Wisconsin Wellness” 60 awareness videos for the WCA Group Health Trust whose mission is to assist WI counties, other local units of government and school districts in promoting wellness programs and provide information promoting healthy lifestyles. With all the emotional and mental challenges we are facing as a result of the current pandemic, we are airing a piece we created on mental health across the state via broadcast television and across the world via streaming devices like Roku, AppleTV and Amazon Fire which are currently receiving unprecedented numbers of viewers. We worked with NAMI WI on this piece; they work diligently to improve the quality of life of people affected by mental illness as they promote recovery.
Jake Zimmermann, Business Development
Just days before COVID-19 hit, I was overseeing the shoot on a project to promote Leinie Lodge, the home of Leinenkugel’s Beer, in Chippewa Falls. We edited during this period of “stay at home” with the idea in mind that when we are all able to get out and about again, and I can’t wait for that day, travelers will want to hit up destinations in their own state, within driving distance! We positioned the Lodge to be such a place. I am also currently working on several projects for my newest client, Wild Eagle Lodge in Eagle River, to position this beautiful Northwoods destination as “top of mind” for families and companies as they plan their vacations, reunions, and retreats which have been canceled due to the crisis.
Todd Maahs, Managing Director of Partner Relations
Nicolet College was uniquely poised to continue to operate (current and potential) virtually due to their continued investments and acceptance of technology and innovation. During this trying time they were faced with the choice to update their communication platform in reaction or stay the course. After much brainstorming and analysis we recommended they stay the course and allow their offering to be a vehicle to create opportunity for their students. As a result, they are top of mind and generating enrollment activity while other institutions are closed without plans to open.
Mariah Haberman, Director of Discover Wisconsin
Discover Mediaworks’ Mariah Haberman discusses what should be top of mind for tourism marketers during Covid-19. Her number one takeaway? Whatever you do: Don’t. Stop. Marketing. Planning now is key because when guidelines are lifted, there will be no shortage of destinations competing for your share of voice. Put a little extra thought into the tone of your content and consider digging deeper to find and tell local, human, shareworthy stories.
Jack Sarama, Boondock Nation Co-Founder
View our other stories here.