Trails West Manufacturing partnered with one of our internal brands Boondock Nation to develop and promote a special co-branded trailer. This trailer was unique to the Trails West product line and featured new technology and innovative properties; the Boondock Nation team was integral in the design and development.
This original trailer retailed for $45,000. Through experiential display at trade shows, destination locations, and other strategic placements Trails West sold 23 of these trailers on the first season launch. A 1 minute social promo video, a 30 second broadcast commercial and 1-page sales flyers were also used as additional marketing collateral. Sales from this co-branded initiative totaled more than $1 million.