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Reasons to Think Digital First When Marketing: #7 Amplify the Customer Experience

 #7 Amplify the Customer Experience   “The customer’s perception is your reality.” – Kate Zabriskie    Last week, we talked about how times have changed, regarding business strategies and society as a whole. We have entered a new era, where outbound marketing has come to an end, and inbound marketing has walked through our doors. Communication with customers has become a two-way street, making their opinions and perspectives more important now than ever before.  We at DMW welcome these conversations; [...]

Reasons to Think Digital First When Marketing: #6 The Difference Between Then and Now

 #6 The Difference Between Then and Now   “Change is the law of life and those who look only to the past or present are certain to miss the future.” —John F. Kennedy   In this day and age, change and adapting have become vital to the success of a business. The basic difference between “then and now” is that businesses that are open to changes in a media-driven society are now guaranteed more success than others who aren’t.  Times [...]

Reasons to Think Digital First When Marketing: #5 The Wild West

 #5 The Wild West   “If we never had any storms, we couldn't appreciate the sunshine.” - Dale Evans   Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience.  New social networks are launching at a sometimes alarming rate in hopes of getting their slice of a huge, profitable space. Some peter out with their followers after not too long, others gain immediate traction rocket to success, while [...]

Reasons to Think Digital First When Marketing: #4 Cord Cutters Want Free TV

 #4 Cord Cutters Want Free TV   “The best things in life are free.” - American Proverb   Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to  Instead of creating a retention plan to entice those customers not to cut the cord through offering cheaper cable packages, these companies are finding ways to enter the streaming game and attract new consumers with new and expanded offerings.  Think Verizon+,  Comcast+, [...]

Reasons to Think Digital First When Marketing: #3 The Importance of Data

#3 The Increasing Importance of Data "A person's actions will tell you everything you need to know about them, pay attention." -Anonymous   With the rise of AI (artificial intelligence), we have more access to information on people.  The best marketers dive into that data to have greater insight into consumer behavior, attributes and preferences.  Winners will be those companies and brands that harness that superhighway of super power and hyper-target their marketing according to Forbes Magazine. “And that’s where [...]

Reasons to Think Digital First When Marketing: #2 Pictures Speak Louder than Words

#2 Pictures Speak Louder Than Words “Just Do It.” - Nike reports 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Plus, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, their research shows. And why not stand out.  Show your client who you are and measure their engagement with your messaging.  [...]

Reasons to Think Digital First When Marketing: #1 Reach a Global Audience

#1 Reach a Global Audience “The world is big and I want to have a good look at it before it goes out.” - John Muir Connecting to people in various locations worldwide within seconds and then interacting with them at any time is one of the greatest advantages of digital marketing says, and DMW totally agrees.  Customers no longer have to come to your storefront when they have a need, you can go to them digitally and address [...]

Production Procedures in the Midst of a Pandemic

One of the things I like about video production is being a part of a collaborative and creative team that rises to the variety of challenges that inevitably emerge on a set. Whether it is eliminating unwanted reflections on a window or modifying the height of an interview subject to line them up perfectly with a beautiful background, a good video production crew can quickly come together and fashion a solution that meets the needs of that particular shot. Shooting [...]

The Rise of Connected TV

As a marketing team with an expertise in video, you could make the assertion that we’re pretty obsessed with TV trends. In fact, we’ve been eyeing them since the 80s. So, when trends began to show a decline among cable TV advertising and an uptick in digital streaming, we can’t say we were too surprised. In fact, we got right to work growing our own brands via apps like Roku and Apple TV and evolving the way we premiered our [...]

Why QR Codes are Making a Comeback

While QR codes are certainly not new on the scene, they are seeing a sort of renaissance when it comes to consumer usage in the age of the COVID-19 pandemic. With social distancing and personal sanitary measures at an all-time high, these tiny squares of information are proving to be useful. They have been popping up in restaurants, bars, in retail stores, and on many consumer products. If you aren’t already up to speed with how to create, implement, and [...]

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