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 #7 Amplify the Customer Experience   “The customer’s perception is your reality.” – Kate Zabriskie    Last week, we talked about how times have changed, regarding business strategies and society as a whole. We have entered a new era, where outbound marketing has come to an end, and inbound marketing has walked through our doors. Communication with customers has become a two-way street, making their opinions and perspectives more important now than ever before.  We at DMW welcome these conversations; [...]

 #6 The Difference Between Then and Now   “Change is the law of life and those who look only to the past or present are certain to miss the future.” —John F. Kennedy   In this day and age, change and adapting have become vital to the success of a business. The basic difference between “then and now” is that businesses that are open to changes in a media-driven society are now guaranteed more success than others who aren’t.  Times [...]

 #5 The Wild West   “If we never had any storms, we couldn't appreciate the sunshine.” - Dale Evans   Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience.  New social networks are launching at a sometimes alarming rate in hopes of getting their slice of a huge, profitable space. Some peter out with their followers after not too long, others gain immediate traction rocket to success, while [...]

 #4 Cord Cutters Want Free TV   “The best things in life are free.” - American Proverb   Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to cordcuttersnews.com.  Instead of creating a retention plan to entice those customers not to cut the cord through offering cheaper cable packages, these companies are finding ways to enter the streaming game and attract new consumers with new and expanded offerings.  Think Verizon+,  Comcast+, [...]

#3 The Increasing Importance of Data "A person's actions will tell you everything you need to know about them, pay attention." -Anonymous   With the rise of AI (artificial intelligence), we have more access to information on people.  The best marketers dive into that data to have greater insight into consumer behavior, attributes and preferences.  Winners will be those companies and brands that harness that superhighway of super power and hyper-target their marketing according to Forbes Magazine. “And that’s where [...]

#2 Pictures Speak Louder Than Words “Just Do It.” - Nike   Wordstream.com reports 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Plus, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, their research shows. And why not stand out.  Show your client who you are and measure their engagement with your messaging.  [...]

#1 Reach a Global Audience “The world is big and I want to have a good look at it before it goes out.” - John Muir Connecting to people in various locations worldwide within seconds and then interacting with them at any time is one of the greatest advantages of digital marketing says digitalsucces.us, and DMW totally agrees.  Customers no longer have to come to your storefront when they have a need, you can go to them digitally and address [...]