Brand Management: Why is it Necessary in 2021?
Brand Management: Why is it Necessary in 2021? In an age of consumerism and digital media, exacerbated by COVID-19 where we saw an increase in eCommerce, all eyes are locked on a brand’s every move. This can be a great asset for brand awareness and product launches but can also easily backfire on a company if they miss the mark with their audience. You probably remember a major sports clothing company accused of insensitivity after sending a poorly worded email [...]