Monthly Archives: April 2021

//April

Reasons to Think Digital First When Marketing: #5 The Wild West

 #5 The Wild West   “If we never had any storms, we couldn't appreciate the sunshine.” - Dale Evans   Social media marketing is “word of mouth” marketing at its pinnacle. What better way to reach a vast highly engaged audience.  New social networks are launching at a sometimes alarming rate in hopes of getting their slice of a huge, profitable space. Some peter out with their followers after not too long, others gain immediate traction rocket to success, while [...]

Reasons to Think Digital First When Marketing: #4 Cord Cutters Want Free TV

 #4 Cord Cutters Want Free TV   “The best things in life are free.” - American Proverb   Over the past few years, cable companies have continuously lost video subscribers to cord-cutting, quarter after quarter, according to cordcuttersnews.com.  Instead of creating a retention plan to entice those customers not to cut the cord through offering cheaper cable packages, these companies are finding ways to enter the streaming game and attract new consumers with new and expanded offerings.  Think Verizon+,  Comcast+, [...]

Reasons to Think Digital First When Marketing: #3 The Importance of Data

#3 The Increasing Importance of Data "A person's actions will tell you everything you need to know about them, pay attention." -Anonymous   With the rise of AI (artificial intelligence), we have more access to information on people.  The best marketers dive into that data to have greater insight into consumer behavior, attributes and preferences.  Winners will be those companies and brands that harness that superhighway of super power and hyper-target their marketing according to Forbes Magazine. “And that’s where [...]