April 2020 - Discover Mediaworks

Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy
Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy

Planning Your Comeback: 6 Steps to Revitalizing Your Marketing Strategy

“Don’t call it a comeback. I’ve been here for years.” –LL Cool J You’re sitting at your makeshift home office. It’s mid-pandemic and you’re thumbing through your marketing plan debating whether you should stare at it another day or just light the thing on fire. (Psst! Don’t do either.) Perhaps the question floating to the top of your mind is: So…now what?! Here are six tips to put into action as you revitalize that marketing plan: 1. Keep on keepin’ [...]

Shoot, Produce, Edit: The Value of a Shreditor
Shoot, Produce, Edit: The Value of a Shreditor

Shoot, Produce, Edit: The Value of a Shreditor

How the “Shreditor” is Changing the Digital World The role of someone who can shoot, edit and produce video has become crucial within organizations worldwide, especially with the ever growing need to maintain a digital brand presence. Enter, the Shreditor (Sh-r`o-aeditor). In the digital video world and production industry, these once thought “unicorns” are now becoming the norm. The shreditor (shooter, producer + editor) role has continued to evolve (Note: also referred to by other names such as “Video Guy” [...]

COVID-19: A Message From Our Team
COVID-19: A Message From Our Team

COVID-19: A Message From Our Team

Mark Rose, CEO https://vimeo.com/409879691/53701c3dd4 Through checking in with each of our clients, some of whom we have partnered with for 33 years, others who we have been working with for a year, we as a team discovered that as your priorities shift, developing messages and resilient stories are not a result of the COVID-19 dislocation, rather they are an opportunity that provides us as marketing partners a way of helping you adapt to the changing needs of your consumers. [...]

Client Success Story – RE/MAX Property Pros
Client Success Story – RE/MAX Property Pros

Client Success Story – RE/MAX Property Pros

RE/MAX Property Pros partnered with Discover Mediaworks through our internal brand Discover Wisconsin in 2019, to launch a co-branded initiative highlighting the properties that RE/MAX has to offer and serving that information to the Discover Wisconsin audience. The launch of homes.discoverwisconsin.com created a separate landing page that discoverwisconsin.com viewers were taken to if they clicked the home page pop up. This landing page was visited by more than 4,000 individual users with the average pages per session over 7 pages, [...]

Monthly Archives: April 2020