Ignite Desire

Destination & Corporate Branding

Destination Branding

For over a quarter of a century Discover Wisconsin has been branding the Badger State through compelling storytelling. Now we’ve extended that expertise by taking the best practices learned over decades of successful destination storytelling and blending it with the state-of-the-art brand practices through our proven Brand BackStory™ branding process for destinations, attractions, municipalities and regions across the United States.

What ignites the desire to visit and return? Your true story. And that’s what our Brand BackStory™ process does: discover, craft and then deliver your core truth in a way that attracts attention and encourages engagement.

Corporate Branding

The Brand BackStory™ process is also at the heart of our corporate branding for businesses of all types and sectors. By focusing on the core truth of what you do, how you do it, and what your company stands for, the Brand BackStory™ process creates a foundation on which every marketing communication can be based.

The Brand BackStory™ process works. How do we know? It did for us.